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KFC, one of the most popular fast food restaurants in the world, wanted to promote a new menu item. They wanted to do so in a unique and interactive way that would engage the consumer. They came to us due to our capabilities as an augmented reality company (AR). We developed an AR game that featured one of their items: a movie meal bucket.Click Here
KFC, one of the most popular fast food restaurants in the world, wanted to promote a new menu item. They wanted to do so in a unique and interactive way that would engage the consumer. They came to us due to our capabilities as an augmented reality company (AR).
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The use of Augmented Reality technology has many benefits in a marketing campaign such as this. First of all, the game we developed required the customer to not only look at but interact with a flyer (marketing material). This engages the customer, teaches them about the bucket meal and leaves a lasting impression on the customer all while he/she is having fun! As a result, customers have a higher inclination to return (loyalty) and KFC is able to offer more promotions by updating the game. The use of Augmented Reality technology has many benefits in a marketing campaign such as this. First of all, the game we developed required the customer to not only look at but interact with a flyer (marketing material).
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Another great benefit of Augmented reality design is that customers can easily share this experience with others. It could happen offline by simply showing a friend or family member, or online through social media websites. The app we developed was available on all major marketplaces, granting access to those that learned about the game online. Sharing is a huge positive in terms of marketing.Click Here
Another great benefit of Augmented reality design is that customers can easily share this experience with others. It could happen offline by simply showing a friend or family member, or online through social media websites.
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KFC wanted a target market that would encompass most potential customers. This included young kids to adults. Deform studio made sure to develop a game that was simple enough for kids to maneuver, yet still entertaining for an older audience.KFC wanted a target market that would encompass most potential customers.
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